1. It is important to limit your scope because presentations often have a limited amount of time. Also, if presentations are too long, the audience's attention level tends to decrease. By keeping a presentation short, audience's will be more attentive.
2. An audience's attitude may affect the amount of audience interaction because if the audience is strongly opposed to your opinion, they may not be interested in interacting or paying attention to the presentation. However, if the topic of the presentation is very interesting to the audience or it is something they feel very passionate about, they may be more incline to participate.
3. One attention getter you might use to enliven your talk may be to pass around a sample. This would be helpful in promoting a product because the audience would be able to see and test out the product. Another attention getter to use may be to use a starting statistic about the use of the product or how it has benefited prior users. This may arouse audience interest because it may help them learn something about the product and its uses. A third attention getter for this type of presentation may be to use humor. This could be effective depending on what type of product you are promoting.
4. Responding to questions from the audience throughout an oral presentation can be beneficial because it will allow the audience to move on to other thoughts after their question has been answered. If you wait until the end to answer the question, the audience may have ignored the rest of the presentation in focusing on only the topic of their question. However, answering questions throughout the presentation could be a disadvantage because it may interrupt your train of thought.
5. It is ethical to use design elements and special effects to persuade an audience because the design elements may help the audience understand the topic at hand. It would only be unethical if you are using design elements to give a false idea of what you are talking about. As long as you are still being 100% truthful in you presentation, the design elements can make the presentation more appealing and interesting.
Thursday, April 1, 2010
Tuesday, March 2, 2010
Chapter 9 Test Your Knowledge
1. Who is my audience? What are my audience members' needs? What do I want them to do? How might they resist? Are there alternative positions I need to examine? What does the decision maker consider to be the most important issue? How might the organization's culture influence my strategy?
2. Using demographics and psychographics help the write understand and categorize audience needs. Taking into account their expectations and practices help you organize your message in a way that is familiar and helpful to the reader.
3. Emotional appeals call of feelings or sympathies of the audience. These differ from logical appeals because logical appeals are based on the notions of reason. The notions of reason referred to in logical appeals are analogies, inductions, and deductions.
4. The three types of reasoning you can use in logical appeals are analogies, inductions, and deductions.
5. The AIDA model is an approach for persuasive messages which organize your presentation into four different phases: attention, interest, desire, and action. One limitation of this model is that it is a unidirectional method that talks at an audience as opposed to with the audience. Also, it is built around a single event instead of a mutually beneficial, long-term relationship.
2. Using demographics and psychographics help the write understand and categorize audience needs. Taking into account their expectations and practices help you organize your message in a way that is familiar and helpful to the reader.
3. Emotional appeals call of feelings or sympathies of the audience. These differ from logical appeals because logical appeals are based on the notions of reason. The notions of reason referred to in logical appeals are analogies, inductions, and deductions.
4. The three types of reasoning you can use in logical appeals are analogies, inductions, and deductions.
5. The AIDA model is an approach for persuasive messages which organize your presentation into four different phases: attention, interest, desire, and action. One limitation of this model is that it is a unidirectional method that talks at an audience as opposed to with the audience. Also, it is built around a single event instead of a mutually beneficial, long-term relationship.
Thursday, February 18, 2010
Analyze This Message
2. The first sentence is not an effective opening sentence for a request because it does not directly state the problem or item to be requested. When making a request, the opening line should be very direct and bring to attention the subject. The body of the message does not ask the most important questions first. It seems to give more unnecessary background information, but avoids asking relevant questions. The closing paragraph is written in a very demanding tone, and the writer uses the phrase "Thank you in advance," which should be avoided. Although there are many weaknesses in this letter, there are a few strengths. The writer eventually explains his request and tells the company what response he is looking for. He also tries to be polite in the closing paragraph of the letter, although there are better ways he could have phrased his request.
Revision:
At a local business-supply store, I recently purchased your "Negotiator Pro" for my computer. Although I thought it would be a helpful tool for me, it will not work on my computer. I would appreciate it if you could send me a different version that is compatible with my computer.
I tried to return the CD to the store, but because it had already been opened, they would not accept it. They told me to contact you and explain my situation so that you could take corrective action.
Please send any relevant information to me at the address listed on the letterhead. If you cannot send me the correct disk, I would appreciate it if you could refund my $79.95. Thank you for your help.
Revising a Letter: Vacation Planning
a. He gives the deadline for the request response in the opening paragraph, which is easily overlooked. Also, He does not directly state what exactly he is requesting. The questions he asks are split up between the first two paragraphs, which makes the request choppy and a little hard to follow.
b. Clear statement of request: My wife and I are planning a late September vacation with our two teenage children, and I was wondering if you could provide me with some additional information about Florida resorts and vacations.
Explanation needed: He needs to explain what types of resorts he is looking for while also asking any questions he may have about specific areas or amenities available.
Lists: I do not think lists would be very effective in this letter because he only have a few questions to ask about the vacations. He does not have too many requirements that cannot be stated directly in the paragraphs.
Specific Action: Please provide me with information you have about resorts in big cities with public transportation and if the off-season rates include all amenities.
Deadline: If possible, please send any information within the next two weeks so we can make any necessary vacation plans. You can reach me at the address listed in the letterhead.
c.
Frank C. Atlas
5493 Beechwood Drive
Trenton, NJ 08608
April 12, 2009
Florida Resort Bureau
1555 Palm Beach Lakes Boulevard
West Palm Beach, FL 33401
Dear Sir:
I saw an advertisement about Florida resorts in the April 2009 version of Smithsonian magazine that caught my eye. My wife and I are planning a late September vacation with our two teenage children, and I was wondering if you could provide me with some additional information about Florida resorts and vacations.
We enjoy the beach and golf coarse, but would also like to be near night entertainment suitable for the whole family. I would appreciate any information you could give me about which resorts are near large cities, as public transportation is a very important feature for us. Also, do the off-season rates include all the amenities? I was curious about the weather in Florida during September, so any information you can provide me about that would be greatly appreciated.
If possible, please send any information in the next two weeks so we can make any necessary vacation plans. You can reach me at the address listed in the letterhead. Thank you for your help.
Frank C. Atlas
Revision:
At a local business-supply store, I recently purchased your "Negotiator Pro" for my computer. Although I thought it would be a helpful tool for me, it will not work on my computer. I would appreciate it if you could send me a different version that is compatible with my computer.
I tried to return the CD to the store, but because it had already been opened, they would not accept it. They told me to contact you and explain my situation so that you could take corrective action.
Please send any relevant information to me at the address listed on the letterhead. If you cannot send me the correct disk, I would appreciate it if you could refund my $79.95. Thank you for your help.
Revising a Letter: Vacation Planning
a. He gives the deadline for the request response in the opening paragraph, which is easily overlooked. Also, He does not directly state what exactly he is requesting. The questions he asks are split up between the first two paragraphs, which makes the request choppy and a little hard to follow.
b. Clear statement of request: My wife and I are planning a late September vacation with our two teenage children, and I was wondering if you could provide me with some additional information about Florida resorts and vacations.
Explanation needed: He needs to explain what types of resorts he is looking for while also asking any questions he may have about specific areas or amenities available.
Lists: I do not think lists would be very effective in this letter because he only have a few questions to ask about the vacations. He does not have too many requirements that cannot be stated directly in the paragraphs.
Specific Action: Please provide me with information you have about resorts in big cities with public transportation and if the off-season rates include all amenities.
Deadline: If possible, please send any information within the next two weeks so we can make any necessary vacation plans. You can reach me at the address listed in the letterhead.
c.
Frank C. Atlas
5493 Beechwood Drive
Trenton, NJ 08608
April 12, 2009
Florida Resort Bureau
1555 Palm Beach Lakes Boulevard
West Palm Beach, FL 33401
Dear Sir:
I saw an advertisement about Florida resorts in the April 2009 version of Smithsonian magazine that caught my eye. My wife and I are planning a late September vacation with our two teenage children, and I was wondering if you could provide me with some additional information about Florida resorts and vacations.
We enjoy the beach and golf coarse, but would also like to be near night entertainment suitable for the whole family. I would appreciate any information you could give me about which resorts are near large cities, as public transportation is a very important feature for us. Also, do the off-season rates include all the amenities? I was curious about the weather in Florida during September, so any information you can provide me about that would be greatly appreciated.
If possible, please send any information in the next two weeks so we can make any necessary vacation plans. You can reach me at the address listed in the letterhead. Thank you for your help.
Frank C. Atlas
Thursday, February 11, 2010
Exercise 1: Email Etiquette
Use of confidential, sensitive, and private information:
1. Emails are not anonymous and can always be traced back to the sender. Do not send information that is confidential or private, especially when it can be traced back to you.
2. Double-check who you are sending the email to. Do not share confidential or sensitive information with people not intended to receive the message.
3. Do not send messages containing others' work without giving them the appropriate credit. Copyrights are very important in sending emails.
4. Read all emails and messages before forwarding them to other people. This prevents sharing of private information to others.
5. Do not give out private email addresses to others unless it has been approved. This prevents the people with the private address from receiving spam and other unwanted messages.
Use of capitals and lowercase letters:
1. Do not use all capital letters in an email. It makes it seem like you are yelling through an email.
2. Be consistent in capitalizing. If the first letter of the first heading line is capitalized, capitalize the first letter of the rest of the heading lines.
3. Capitalize names. It is grammatically correct and makes the person seem of more importance.
4. Always capitalize the first letter of a new sentence. Failure to do so seems immature and makes the email look very informal.
5. Capitalize names of companies or organizations when appropriate.
Attachments:
1. Ask the email recipient before sending large attachments. If a person with a relatively full inbox receives a message with large attachments, their mailbox may become clogged, preventing them from receiving future emails.
2. Make sure the recipient knows who you are and the subject of the email. Many people will not open attachments if the sender or subject is unknown.
3. Check to see that the attachments are in the appropriate type of file. Some users may not be able to open attachments if they are not in a certain form.
4. Send attachments only to people you know have a strong internet connection. Downloading an attachment with poor connection can be time consuming.
5. Limit the amount of images you attach to emails. Images can also take up a lot of room in mailboxes.
http://www.livinginternet.com/i/ia_nq.htm
http://www.studygs.net/netiquette.htm
http://www.netlingo.com/word/netiquette.php
http://songweaver.com/netiquette.html
1. Emails are not anonymous and can always be traced back to the sender. Do not send information that is confidential or private, especially when it can be traced back to you.
2. Double-check who you are sending the email to. Do not share confidential or sensitive information with people not intended to receive the message.
3. Do not send messages containing others' work without giving them the appropriate credit. Copyrights are very important in sending emails.
4. Read all emails and messages before forwarding them to other people. This prevents sharing of private information to others.
5. Do not give out private email addresses to others unless it has been approved. This prevents the people with the private address from receiving spam and other unwanted messages.
Use of capitals and lowercase letters:
1. Do not use all capital letters in an email. It makes it seem like you are yelling through an email.
2. Be consistent in capitalizing. If the first letter of the first heading line is capitalized, capitalize the first letter of the rest of the heading lines.
3. Capitalize names. It is grammatically correct and makes the person seem of more importance.
4. Always capitalize the first letter of a new sentence. Failure to do so seems immature and makes the email look very informal.
5. Capitalize names of companies or organizations when appropriate.
Attachments:
1. Ask the email recipient before sending large attachments. If a person with a relatively full inbox receives a message with large attachments, their mailbox may become clogged, preventing them from receiving future emails.
2. Make sure the recipient knows who you are and the subject of the email. Many people will not open attachments if the sender or subject is unknown.
3. Check to see that the attachments are in the appropriate type of file. Some users may not be able to open attachments if they are not in a certain form.
4. Send attachments only to people you know have a strong internet connection. Downloading an attachment with poor connection can be time consuming.
5. Limit the amount of images you attach to emails. Images can also take up a lot of room in mailboxes.
http://www.livinginternet.com/i/ia_nq.htm
http://www.studygs.net/netiquette.htm
http://www.netlingo.com/word/netiquette.php
http://songweaver.com/netiquette.html
Editing and Revising and E-mail Message
To: sarah@work.net
From: bill@work.net
Cc: jim@work.net
Subject: Training Trip Funding
Sarah,
I would like to know who to talk to about receiving funding for the training trip I would like to attend. It would be greatly appreciated if you could give me any information you have about who to talk to.
Thank you for your time.
Sincerely,
Bill
From: bill@work.net
Cc: jim@work.net
Subject: Training Trip Funding
Sarah,
I would like to know who to talk to about receiving funding for the training trip I would like to attend. It would be greatly appreciated if you could give me any information you have about who to talk to.
Thank you for your time.
Sincerely,
Bill
Thursday, February 4, 2010
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